Leadership Strategies in Magazine Media
2015 Program

2015 Faculty Biographies

Larry Baach
Vice President, Digital Video Operations, Condé Nast

Creating and Publishing Video Content to Reach its Full Potential

What does the video landscape look like in 2015?  Whether you are a small boutique brand or a large deep-pocket corporation (or somewhere in the middle), this session provides insights into how to produce effective videos and what works and what doesn’t in video content.  Larry Baach discusses how mixing the right content with the right talent and publishing it in the right way will enable you to grow your audience within a fragmented digital space.

Mary Berner
President & CEO, MPA - The Association of Magazine Media

Taking Back the Conversation

Last September, MPA launched Magazine Media 360° to boldly and decisively take back the consistently negative and largely inaccurate narrative about “magazines.” By measuring and reporting consumer demand for magazine media across multiple platforms and formats (a first for any media) , Mary Berner shares how MPA has started to change the conversation about the industry by propelling a comprehensive narrative around all the ways consumers engage with magazine media content.  Learn how this modern approach will help you get key stakeholders thinking differently about your brands.

Michael Clinton
President, Marketing and Publishing Director, Hearst Magazines

The Optimistic Future for Magazines

How in a disruptive media landscape, does the magazine media continue to innovate and stay modern? What does it look like for the future of print, digital, social, video and data? How can the magazine world play on these many media platforms? And how do we disrupt ourselves?

Kevin Delaney
Co-President, Quartz

Corby Kummer
Senior Editor, The Atlantic

Bill Mulvihill
Associate Publisher, The Atlantic

Reinventing – and Inventing – Media Brands

When David Bradley bought The Atlantic, he made a comprehensive decision to take the magazine digital, preserving the best of the print magazine while radically expanding the digital staff. Now digital revenue far surpasses print. Kummer examines how a magazine long in the red went into the black. And the founding publisher and editor of Quartz explains how they started from scratch a non-Atlantic-branded website that in a short time not only became profitable but became an internationally respected and used business authority.

Christopher Donnellan
Executive Director, Rights and Permissions, Condé Nast

Obtaining the Rights Necessary to Publish, Monetize, Syndicate and Use Your Content in Ways You May Not Have Considered

Apple iOS9, Google Play, Flipboard, Facebook, Snapchat - Consumers are accessing your content in new ways every day. In addition, syndication opportunities like Yahoo, MSN and The Huffington Post abound.  Are you getting the rights in your content that you need in order to take advantage of these opportunities?  What about using content in merchandising and Native Advertising?  An attorney with 20 years’ experience in magazine publishing walks you through the rights landscape and will help you to think more broadly about the potential ways to use and reuse your content drawing on first-hand experience in negotiating necessary rights, navigating the legal and regulatory restrictions and using content to its full potential.

Duncan Edwards
President and CEO, Hearst Magazines International

Building a Global Print Business While Pivoting to a More Digital Future

As the world’s largest cross-border publisher, Hearst is active in more than 60 markets around the world and has a front row seat in the changing media market. The company is at the forefront of new digital business models for its brands and yet it is still successfully launching print magazines. Duncan Edwards discusses Hearst’s global strategy and explains why there are many reasons to be cheerful about the future of the industry.

Dick Foster
Lecturer, Yale School of Management; Executive-in-Residence, Yale Entrepreneurial Institute; Venture Partner, Lux Capital

Creative Destruction in Magazine Media - Balancing continuity and change

The publishing industry, both in general and with specific respect to books, is in the throes of a classic industry disruption. Industry leadership is changing. Old distinguished competitors are slipping away. New start-ups with no track record of accomplishment are moving forward at times with seemingly more capital than insight. Where will it lead? What does this mean for you? This talk describes the common patterns of the past and applies those patterns to the current book publishing industry. In its conclusion, the session will offer recommendations to guide the development of successful action plans for capitalizing on the current turmoil.

Joe Galarneau
Founder & CEO, Mezzobit, former COO & digital GM, Newsweek & The Daily Beast

Alex Magnin
Chief Revenue Officer & Co-Publisher,

From Zero to 100 Million Uniques in Under Five Years - Growth-hacking lessons from next-generation digital leaders

Jon Hart
Chief Legal Officer, General Counsel, and Secretary, NPR

Managing Publishing Risk in the Digital Age - Legal theory and practice

The first and often the most crucial step in managing legal risk is recognizing where it lies. This session will help sensitize publishers to the sources of legal risk and will offer concrete suggestions on how to manage risk without compromising publishing objectives. John Hart will address fundamental legal principles that all publishers need to understand as they distribute content over multiple platforms and across borders. He will provide practical guidance on how to manage legal exposure (with an emphasis on copyright, privacy, and contracting risk) in a world with nearly 200 legal systems and just one Internet. Come armed with questions.

Nigel Holmes
Principal, Explanation Graphics

Visual Thinking

Do you think in words or pictures? Why not try both? In this presentation you’ll experience words, pictures, and music mixed together in interesting ways. Among other diversions: listen to Mozart’s dreadful mistake with the latest technology of his time, and try it for yourself. Consider the difference between large, very large, and unbelievably large numbers; then very small (and really small) numbers, and what they have to do with your jobs. Consider the power of humor and simplicity. It’s going to be serious fun. And please bring a wineglass with you to the talk (with wine, or whatever other drink you choose, still—at least half filled—in it).

Dorothy Kalins
Director, Dorothy Kalins Ink, and Founding Editor of Metropolitan Home and Saveur

Editorial is Business, Too

With disruption in the magazine and media business has come a cynical devaluation of the editorial message. The once-sacred relationship between a publication and its readers has become a fungible commodity: content. Kalins reminds us that whether we tweet 140 characters, write thousand-word pieces, or publish hundreds of pages, editorial is still the beating heart of what we do.

Dorothy Kalins and Dick Stolley will also lead an interactive workshop examining real life ethical dilemmas in magazine and digital publishing.

Kim Kelleher
Publisher, Chief Revenue Officer, Wired and Ars Technica

Publishing Native in a Digital World - Where the future becomes the present

Kim Kelleher presents best practices for your organization from operational infrastructure to diversifying your revenue streams. She will talk about her journey from brand publisher to president of a digital media company to her current role as CRO, Publisher of WIRED and Ars Technica at Condé Nast.  She will speak to her evolved point of view on hiring, retaining and training talent and how best to organize a team of people that come from diverse backgrounds for optimal revenue performance.  She will share examples of how WIRED has reorganized its business and editorial teams in light of the rapidly changing content distribution and media landscape, sharing learnings into what has worked well and what has not. Kelleher will also share insight into WIRED’s newly established Brand Lab, which has become the fastest growing business division in WIRED’s portfolio. WIRED’s Brand Lab sits at the intersection of the editorial and business teams and is how WIRED addresses the ever-changing “native content” discussion.

Peter Kreisky
Founder/Chairman, Kreisky Media, LLC

Changing Corporate Culture to Compete Effectively in a Digital-First World

Since the meltdown in the magazine publishing industry, our world has changed. After first resisting change, publishers are now well on their ways to becoming media companies. New business models abound, most outside the comfort zone of those raised in the print world. Most difficult of all is how to change corporate organizational culture to compete effectively against an array of new, unfamiliar competitors who play by a different set of rules. Peter Kreisky, an international expert on strategic transformation in the digital age, reviews the steps leading magazine media companies have been taking and new research underway that is providing insights into emerging best practices.  

Cindi Leive
Editor-in-Chief, Glamour

How to Edit a Brand - What the job of a “magazine editor” means today

The driving editorial force behind award-winning Glamour describes the Dos and Don’ts of building a truly multi platform brand, connecting with readers, and redefining editorial success in 2015.

Kevin McKean
Principal, McKean Media, San Francisco

Paid Content is the New Black - Readers will pay for digital content – but only with the right payment model for your brand

Publishers are finally waking up to the fact that readers will pay for digital content – but only if they choose the right payment model for their brand. Subscriber revenue is suddenly one of the fastest growing revenue sources in digital publishing. But getting paid for content is not as simple as slapping up a paywall. The right strategy depends on each publication’s unique content, history, products, industry and business model. And for most publishers, the right strategy is a mix of models, with different payment strategies for individual titles or even slices of content. McKean examines some of the key players in the field and tells you how to decide whether to charge for your content, and if you do, how to get it right.

Candice Murray
Executive Director, Content Sales & Licensing Condé Nast

License Your Content to Increase Revenues - How to create a meaningful business for your brand via licensing

Maximizing the value of your content beyond uses in your magazine has never been more important.  What are you doing to leverage your content as a meaningful ancillary business?  Should you facilitate these businesses yourself?  If not, how do you find the right partner to represent and realize market value for your content?  What line of business is the best fit for your brand?  Hear from a seasoned licensing professional as she walks you through how to assess the opportunity, decide who to partner with and how she is looking at her own business as a significant line of revenue for the brands she represents. 

Michela O’Connor Abrams
President, Dwell Media

Crossing the Media Chasm - Lessons from the field

From now on, content, community and commerce, are inextricably linked for publishers, e-commerce companies, portals, retailers, manufacturers and tech pure-plays. We are all racing to leverage our brands and our voice, in order to capture the hearts, minds and dollars of our communities. For the first time, Dwell will reveal the technology driver that will shape the next chapter of its future.

Adam Rapoport
Editor-in-Chief, Bon Appétit magazine

5 Things Editors and Publishers Can Do to Survive Digital Disruption - Why it is crucial to be true to your brand on all platforms

Adam Rapoport discusses how Bon Appétit stays on brand across all its platforms—a monthly magazine, a 24/7 website, continual Twitter and Instagram feeds, videos and podcasts, special issues, cookbooks, food festivals and other events. He explains how one idea—be it a collaboration with a chef, a recipe, an interesting location—can live in multiple places, often in different ways. In a media age when a magazine is no longer just a magazine, this is the key to staying fresh, engaging, and relevant.

Dick Stolley
Founding editor of People, Managing Editor of Life, and Editorial Director of Time Inc.

The Power of Truth - Why it matters, why it is so hard to achieve

Democracy depends on journalism and journalism depends on truth. But print and digital journalism compete for truth in all their forms – often savagely, with the unfortunate result that truth is not always well served. Veteran journalist and editor Dick Stolley looks at how the current chaos works and how it could be improved.

Steven Suthiana
Global Head, Digital Media and Operations, Fast Company & Inc. Media

Sustaining Growth through Diversification - New revenue opportunities in a competitive market

Media consumption patterns are rapidly shifting from traditional to digital, tablet, mobile, and apps – requiring publishers to re-think how they do business. Learn how Fast Company and Inc. Magazines are diversifying revenue streams and discovering opportunities using new corporate-and brand- specific strategies. During this session, you will hear what we’ve learned during this transformation and how this has shaped our long-term vision and strategy. We will emphasize on the most recent trends in revenue sources, such as: native and programmatic advertising and international monetization.

Amy Wrzesniewski
Professor of Organizational Behavior, Yale School of Management

Managing Organizational Change - Navigating a way forward

How do you navigate and manage organizations in the midst of rapid change? This session explores organizational change from the macro-forces that create it to the patterns that changes take and analyzes how periods of transition impact both managers and their staff. Particular attention will be paid to how individuals can rethink their own careers and take greater control of their futures.