MAGAZINE MEDIA: JULY 24-29 // BOOK PUBLISHING: JULY 31-AUGUST 5

APPLICATION DEADLINE IS JULY 1ST!

Leadership Strategies in Book Publishing
July 31-August 5, 2016

NEW! View the 2016 detailed program here and faculty biographies here.


The digital transition is changing the way books are written, sold, and read. More than ever, book publishing professionals need to explore innovative ways to tackle new challenges and keep up with the ever-changing dynamics of the industry.

Faculty

During the Book Publishing course, you will learn directly from leaders in the industry, like past faculty members Neil De Young (Hachette Digital), Rick Joyce (Perseus Books Group), Dominique Raccah (Sourcebooks), and Nihar Malaviya (Penguin Random House) to name a few. View the 2016 faculty here.

Past Book faculty || 2015 Book faculty || Course Advisors

Carolyn Pittis, Sterling Publishing and Welman Digital LLC

Practical Take-Aways

Participants of the 2016 Book Publishing program can expect to learn about:

  • Innovative global trends and new revenue sources
  • Implications of cultural change and transition for management, staff, and personal career development
  • Financial realities to improve your ROI
  • Leveraging your brand for niche publishers
  • Case studies from publishers, large and small
  • Creating an integrated marketing plan incorporating social media, podcasts, data analytics, best uses of limited budgets, and working with editors and authors to maximize discoverability
  • Improving content development and the e-book experience for readers
  • And much more.

Nihar Malaviya, Penguin Random House

Past Book sessions include: Financial Realities in Book Publishing, How to Transform Print Content Into a Great Onscreen Experience, Publishing in the Age of Globalization, and Managing Organizational Change. View the 2016 detailed program here.

Past Book sessions || 2015 program

Testimonials

The YPC experience will take you behind industry closed doors and will provide you with insights and leadership skills to successfully navigate publishing’s challenging landscape. See what past participants thought of their YPC experience: Testimonials.

I have enjoyed the most memorable week at the Yale Publishing Course. Every single session provided something of value to consider in the course of my daily activities as a publisher. It was truly a “delight” on many levels and I head back to my company with renewed enthusiasm for what I do and with many ideas on how to best tackle the various facets of my profession.
— Andrea Nattrass - Publisher - Pan Macmillan South Africa (YPC 2015 alum)

Multimedia

Videos || Photos

Listen to faculty members and participants describe their transformative experience at the 2015 Yale Publishing Course (YPC) Book Publishing program (July 19-24, 2015).