Advisors for Book Program

Robert Baensch - President, Baensch International Group Ltd.

As President of the Baensch International Group Ltd., Robert Baensch specializes in international publishing, start-up and turnaround management. He served eleven years as the Associate Professor of Publishing and former director of the New York University’s Center for Publishing. He was the Senior VP for marketing for Rizzoli International Publications, Inc., and, prior to that, was the Director for publishing at the American Institute of Physics where he was responsible for over 60 journals, a book program, print publishing, and database online information services. Previously, Baensch was the Vice President-Marketing of Macmillan Publishing Company and also directed the Macmillan Software Company and English as a Second Language Multimedia Program. He is currently on the board of the Consumers Union and serves as editor of the book,The Publishing Industry in China, and of the journal Publishing Research Quarterly. Baensch received a B.A. degree from the Johns Hopkins University and an S.E.P. from the Stanford University Graduate School of Business.

Maria Campbell - President, Maria B. Campbell Associates, Inc.

Maria B. Campbell is the president of Maria B. Campbell Associates, Inc., a New York–based literary scouting company, which identifies books in the world market for translation and publication internationally, and for adaptation to film and television. Campbell Associates currently scouts adult and children’s books for a distinguished roster of publishers in fifteen countries. She also is the literary representative for Warner Bros. Feature Films and Warner Bros. Television. In addition, Campbell works selectively as an agent to introduce international writers in the United States. She is a Trustee of Words Without Borders and of the PEN American Center.

George Gibson - Publishing Director, Bloomsbury Publishing, New York

George Gibson is Publishing Director of Bloomsbury USA and Publisher and Editorial Director for the Bloomsbury and Walker adult lists. Previously, he was President and Publisher of Walker & Company, a family-owned independent publisher that was acquired by Bloomsbury PLC in 2005. Gibson began his career in the book business in 1972 as a clerk at The Old Corner Bookstore in Boston, which was then the oldest continuously running bookstore in America. After working as assistant to the General Manager of Little, Brown’s trade division, he joined publisher David R. Godine as Assistant Sales Manager, and over  the next 11 years became, in turn, Sales Director, Sales and Marketing Director, and added responsibility for Subsidiary Rights. Gibson then joined Addison-Wesley’s trade division, first as Senior Editor and then in Marketing and Subsidiary Rights. He then became Acting CEO of Consortium Book Sales & Distribution in St. Paul, Minnesota, a distribution company for smaller publishers, and consulted to the programs to assist small presses of the Lila Wallace-Reader’s Digest Fund and the Mellon Foundation.

Jeff Gomez - Senior Director of Online Consumer Sales and Marketing, Penguin Group USA

Jeff Gomez has been involved in electronic books and the world of digital reading since the industry’s beginning in 1999 and has been a frequent speaker and panelist at publishing industry events. He is the author of Print is Dead: Books in Our Digital Age (Macmillan, 2000). Jeff Jarvis, author of What Would Google Do?, called Print is Dead, "A must-read for people who care about reading."

Bruce Harris - Publishing Strategist, Bruce Harris Books

Bruce Harris began his independent consultancy practice in 2004 after a forty-year career in publishing, most recently as Publisher-COO of Workman Publishing. At Workman, he was associated with publishing over 15 New York Times bestsellers, including 1,000 Places to See Before You Die. Prior to joining Workman, he was Executive Vice President of Random House, Inc. and President of its trade sales and marketing division. From 1980-1988, he served as Vice President and Director of Publishing for Crown Publishers. He is also the Founding Publisher of Harmony Books, where he published Douglas Adams, Maurice Sendak, Martin Amis, and Chuck Berry. As a consultant he has worked for both authors and publishers, including Dr. Nathan Myhrvold, author of the six volume work Modernist Cuisine He has also consulted for many companies including A.A. Knopf, MyFamily.com, Hyperion Books, The Taunton Press, and Time-Warner. He received a B.A. from New York University. 

Leslie Hulse - Senior Vice President, Digital Business Development, HarperCollins Publishers

A frequent speaker on digital media, Leslie Hulse has presented at the International Digital Publishing Forum's Digital Book Conference, the O'Reilly "Tools of Change" Conference, "Making Information Pay", and other events. Hulse is actively involved in a number of industry groups and serves as a Co-Chair of the Association of American Publisher's Digital Issues Working Group. In 2009, she was named one of the Top 50 Women in Book Publishing by Book Business Magazine. Hulse received her B.A. from Dartmouth College and her M.B.A. from Columbia University.

Michael Jacobs - Chief Executive Officer, Abrams Books

Michael Jacobs started in publishing as a page in the main branch of the Oakland (CA) Public Library and went on to work at Bookpeople, an employee-owned distributor of small and independent press books. His professional track took him to Penguin USA, where he started as a sales representative based in the Pacific Northwest and later became President of the Viking Penguin division and a member of the board of directors. He then served as Executive Vice President of Simon and Schuster’s Trade division, Publisher of the Free Press, and Senior Vice President in Scholastic’s trade book group. While at Scholastic, he orchestrated the publishing, marketing, sales, and distribution of the most successful books in publishing history – the first five Harry Potter volumes. Jacobs joined Abrams in 2004, where he oversaw the publication of the best-selling Wimpy Kid series. He is on the board of directors of the Academy of American Poets and is an Eli Whitney scholar at Yale University.

Martin Levin - Counsel, Cowan, Liebowitz & Latman, P.C., and former CEO, Times-Mirror Book Company

Martin Levin is Counsel at Cowan, Liebowitz & Latman, a New York City law firm specializing in intellectual property, international co-ventures, mergers and acquisitions, and editorial rights and development. Levin began his career in publishing at Grosset & Dunlap, where he would serve as senior vice president and board member in the early 1960s. He later joined Times-Mirror Book Company in 1966, and retired as president and CEO at the end of 1983. In June 1999, Levin received the highest award for lifetime achievement in publishing given by the Association of American Publishers. He has been a consultant to the Ford Foundation on book publishing in India and was chairman of Franklin Book Programs. In his law practice, Levin represents sellers and buyers of businesses, and authors. In addition to his regular practice, Levin teaches publishing law at New York Law School. Levin graduated from Temple University with a B.S. in 1949 and from New York Law School with a J.D. in 1983. 

Liisa McCloy-Kelley - VP and Director of Digital Production Operations, Random House, Inc.

Liisa McCloy-Kelley is responsible for all Random House eBook development, production, and distribution and for managing Random House's strategic plan for content preparation. She has been at Random House for nearly twenty years. Since 2000, she has worked on a variety of eBook standards including the IDPF work on OEB, EPUB, ONIX and ISBN. She has spoken at a variety of conferences and has taught at Wellesley and at the New York University Publishing Center.

Charles Melcher - Founder, Melcher Media

Charles Melcher initially became interested in publishing when, as a college student at Yale, he created the photography magazine Black & White. As publisher of Callaway Editions, he oversaw the publishing of Madonna’s SEX, David Kirk’s Miss Spider’s Tea Party, and Irving Penn’s life work, Passage. He launched Melcher Media Inc. in 1994, and one of its first projects was to create a publishing imprint for MTV. Over the past 16 years, Melcher has focused his business on producing books and other custom content for media companies such as Condé Nast, Time Warner, NBC, Autodesk and HBO, for national brands such as Harley-Davidson, Lexus, Neiman Marcus, Gap, Nike, and General Electric, and for individual authors such as Al Gore. With more than 125 titles and 12.5 million books in print, Melcher Media has recently begun to diversify into digital publishing platforms such as websites, e-books and applications for the iPhone and iPad. 

Kirsty Melville - President, Book Division, Andrews McMeel Publishing

Kirsty Melville is President and Publisher of the Book Division of Andrews McMeel Publishing, a company that has helped define American popular culture by giving voice to the storytellers of our age. Along with its sister divisions, Universal Uclick and AMUSE, this quiet Kansas City company has discovered, nurtured, and distributed some of the most noteworthy creative talents of our time through a variety of comic features, books, calendars, and gift items. Under Melville’s leadership, AMP has initiated a cookbook program that has met with great success and several humor titles have gone on to become New York Times bestsellers. Responsible for digital publishing initiatives, she has pursued a digital strategy that strives to find a meeting point between the digital world and the tactile, three-dimensional experience provided by illustrated books.