2014 Program: Book Publishing

Robert BaenschPresident, Baensch International Group Ltd.

Financial Realities in Book Publishing
Financial management is a key responsibility in the transition from print to digital – or the combination of the printed book and different formats of e-books. There are more variables with new developmental and operating costs to generate a wide range of sources for income. Therefore, financial management has become the responsibility for every function in book and online publishing.  The session will present the basic P&L for book publishing and the new factors that shape the P&L for e-book content development, online marketing, digital distribution and different income sources. Examples for established companies and new start-up business units will provide practical tools for the financial management of your business to achieve profitable results.

Roxanne CoadyPresident, R.J. Julia Booksellers & Just the Right Book!

The Future of Bookselling
One of America’s leading independent booksellers discusses strategies to keep bookstores profitable in the age of e-commerce and comments on the future of literacy and the role bookstores will play.

Neil De YoungExecutive Director, Digital Media, Hachette Digital, Inc.

Pirates Are Everywhere
Can they be stopped?
How does file-sharing impact local and global publishing strategies now that over 2.5 billion people (over 35% of the world’s population) are connected to the internet and are hungry for free content?  Neil DeYoung reviews what the “pirate” ecosystem looks like; discusses if it is possible to determine if content is pirated or is fan fiction; and investigates ways to mitigate the threat.

Richard FosterLecturer, Yale School of Management; Executive-in-Residence, Yale Entrepreneurial Institute; Venture Partner, Lux Capital

Creative Destruction in Book Publishing
The publishing industry, both in general and with specific respect to books, is in the throes of a classic industry disruption. Industry leadership is changing. Old distinguished competitors are slipping away. New start-ups with no track record of accomplishment are moving forward at times with seemingly more capital than insight. Where will it lead? What does this mean for you? This talk describes the common patterns of the past and applies those patterns to the current book publishing industry. In its conclusion, the session will offer recommendations to guide the development of successful action plans for capitalizing on the current turmoil.

Susan GibbonsUniversity Librarian, Yale University

Libraries & Publishers:  Relationships in Transition
As library budgets fall and the number of books published and their prices increase, the once symbiotic relationship between libraries and publisher frequently becomes adversarial.  This talk will focus on the current points of tension and describe the strategies libraries use to adjust to the changing publishing landscape.  It will also cover new subscription models, the thorny issues surrounding DRM, and the potential impact that permission requests for books included in Massive Open Online Courses (MOOCs) will have on both libraries and publishers.

George GibsonPublishing Director, Bloomsbury Publishing, New York

Why everyone in the company – from assistants to executives – must learn to think like a publisher, understand the entire publishing process, and incorporate a global perspective.

David GodineFounder and President, David R. Godine, Inc.

How to survive – and succeed – as a small, independent publisher with an emphasis onmaintaining editorial quality and excellence in design and production.

Bruce HarrisPublishing Consultant, Bruce Harris Books

Publishing à la Carte
Alternative strategies to traditional publishing methods
A veteran publisher of bestsellers offers some non-traditional strategies for book publishing, urging both individual and corporate reinvention as methods to manage change.

Jonathan HartChief Legal Officer and General Counsel of NPR

Managing Publishing Risk in the Digital Age:  Legal Theory and Practice
The first and often the most crucial step in managing legal risk is recognizing where it lies.  This session will help sensitize publishers to the sources of legal risk and will offer concrete, practical suggestions on how to manage risk without compromising your publishing objectives.  We’ll address fundamental legal principles that all publishers need to understand as they distribute content over multiple platforms and across borders.  Jon Hart provides practical guidance on how to manage legal exposure (with an emphasis on copyright, privacy, and contracting risk) in a world with nearly 200 legal systems and just one Internet. Come armed with questions.

Nigel HolmesPrincipal, Explanation Graphics

Visual Thinking
Do you think in words or pictures? Why not try both? In this presentation you’ll experience words, pictures, and music mixed together in interesting ways. Among other diversions, listen to Mozart’s dreadful mistake with the latest technology of his time, and try it for yourself; marvel at an incredible athletic human record, and why it’s got anything to do with your job; consider the power of humor and collage and simplicity and mistakes; It’s going to be serious fun. And please bring a wineglass with you to the talk (with wine or whatever drink you choose).

Michael JacobsPresident and CEO, Abrams Books

Organizational transformation and re-vitalization in a disruptive publishing ecosystem.

Rick JoyceChief Marketing Officer, Perseus Books Group

The Great Race: Innovation & Publishing
All publishers in the rapidly changing book ecosystem are in a position of having to reinvent our bicycles while we are riding them. But where do we start and should we lead or follow?  Rick Joyce explores opportunities for innovation available to publishing players of any size or focus, and the value to the enterprise of being early to the party.  Using examples from the Perseus Books Group, a major independent publisher and provider of leading edge services to over 400 publishers, he considers the decisions, approaches, and challenges of mid-ride reinvention.

Dorothy KalinsDirector, Dorothy Kalins Ink, and Founding Editor of Metropolitan Home and Saveur

Ethical Dilemmas in Magazine and Digital Publishing
Would you publish this controversial article? Fire this problematic staffer? Placate this longtime advertiser? Confront your boss directly? In this interactive session with Dick Stolley and Dorothy Kalins, difficult real life publishing issues (submitted beforehand by students) are debated by the whole class. After a heated discussion, each issue is brought to a vote: What would you do?

Leigh Marchant and Kristin FasslerMarketing Director, Random House, Spiegel & Grau; Marketing Director, Ballantine, Bantam Dell

Getting Social: Marketing and Branding in the Digital Age
Leigh Marchant and Kristin Fassler take you step- by- step through the creation and execution of an integrated marketing campaign for both fiction and non-fiction titles .  They show how to develop a comprehensive marketing plan, including advertising, promotions, video, and analytics,  and  provide practical tips on how to involve the author  in establishing his/her unique brand identity through the skillful use of social media. They cover the evolving role of the marketer in a publishing house, the changing digital landscape, and the increasing importance of utilizing consumer insights to reach and grow an author’s readership.

Marcus LeaverChief Executive Officer, The Quarto Group Inc.

Wherever, However, Whenever
Putting Books in Customer’s Hands Around The World
In a fast-paced presentation, based on real-world examples an international publisher discusses how to do business in the shifting landscape of global publishing. Marcus Leaver demonstrates how to put books in customers’ hands from Auckland to Zanzibar - and all points in between.

Martin LevinCounsel, Cowan, Liebowitz, P.C., and former CEO, Times-Mirror Book Company

Session 1: Would You Publish this Book?
Session 2: My Biggest Mistakes:Tips on how to be a better manager
In his first session, drawing on real world experiences, Martin Levin leads the class through an examination of real life ethical dilemmas publishers face in determining what to publish. In the second session, Levin selects ten examples of mistakes he made during his distinguished career and reveals the lessons to be learned from them.

Nihar MalaviyaEVP and Deputy Chief Operating Officer, Penguin Random House

Publishing Today and Tomorrow
What does the digital revolution portend for publishers
Reflecting on what has changed -and what has remained constant - in the publishing industry, the architect of Random House’s digital strategy explores the impact of the digital revolution on all aspects of publishing – from product development and pricing to marketing and editorial. Nihar Malaviya lays out a plan of action for publishers, large and small, to follow in order to be successful in the rapidly-changing global marketplace.

Liisa McCloy-KelleyVice President and Director, eBook Development & Innovation, Random House, Inc.

How to Transform Print Content Into a Great Onscreen Experience
An industry innovator in digital development shows how to use technology to improve storytelling and how to determine whether that effort and risk is right for a particular book. Liisa McCloy-Kelley explains the many layers involved in content vs. design vs. interactivity vs. storytelling and demonstrates how to manage expectations within the realities of the current ebook–format landscape. Sharing examples of consumer testing and analysis, she shows what can be learned from real-world successes and failures in how readers respond to ebook experiences. The session includes an interactive exercise that allows you to participate in the decision-making process in creating a great ebook.

Kirsty MelvillePresident, Book Division, Andrews McMeel Publishing

Why Focus and Passion Must Redefine Publishing
A niche publisher’s perspective
For an independent, niche publisher in the digital age, re-imagining the business is a daily and ongoing endeavor. How do we as publishers remain relevant and measure our worth? How do we retain and grow talent? How do we structure and position ourselves in a constant sea of change? Kirsty Melville, the driving force of a leading publisher of illustrated content, is a passionate advocate for why businesses must embrace clarity of direction,  focus and finding that all-important niche in order to succeed in the digital age.

Peter MeyersVice President, Editorial & Content Innovation, Citia

The Bionic Book
Making books smarter and more responsive to reader needs
Everyone wants to know what the book of the future will look like. The best place to start is by studying modern reading habits: what are the things we want our books to do that, currently, they don’t? Special attention is paid to tasks like information triage, recall, and cumulative knowledge building. This talk profiles a few innovative design solutions (“Catch & Compose,” “Skim | Grok | Master,” “Semantic Zooming”) and tips a cap to a certain “Six Million Dollar Man” for providing inspiration.

Greg MillerManaging Director, Greenhill & Co.

A Wall Street Perspective on the Publishing Industry
Investment banker Gregory Miller discusses the trends that are defining the global publishing landscape of today. He shares his understanding of the strategic and financial implications of these trends; he offers some views of what the future holds for companies of all sizes, including both well-established and newer participants in the industry; and comments on how the current strategies of leading technology players both benefit and challenge publishers.

Craig ModWriter; Startup Advisor and Investor; former Designer, Flipboard

An Equilibrium in Digital Publishing?
Have we hit a point of stasis for the immediate future of the book?
Craig Mod delves into what has happened to digital book startups over the last year, and poses the question: Have we reached a point of innovative stasis? And if so, what does the stabilized landscape look like?

Edward NawotkaFounder and Editor-in-Chief, Publishing Perspectives

Publishing in the Age of Globalization
The wonderful, the worrisome, and the what’s next
Publishers large and small are translating their own titles into multiple languages and selling directly to readers all over the world.  Digital publishing entrepreneurs no longer feel hemmed in by borders and view the entire world as their market. In a rapid-fire overview of the current global publishing landscape, Ed Nawotka, using real-world examples and years of experience reporting on the publishing industry, considers the macro-trends at work and some of the micro-trends at play in different regions and offers ideas and inspiration for what you might see next in this ever-changing publishing ecosystem.

Carolyn PittisVP, Operations, Sterling Publishing; Managing Director, Welman Digital LLC, NYC

Transformation Strategies
Creating a publishing organization that makes change happen

The shift to digital products has occurred for many readers. But has your organization adapted its internal work practices to achieve maximum value for your company? Have you identified root issues that hold you and your colleagues back from additional growth? Do you have specific operational measures that make transparent where you have bottlenecks that add cost and time? This interactive session discusses how establishing data driven, reflective, cross-functional team-based learning can unlock additional value from workers, and make individuals more valuable and innovative leaders of change.

Dominique RaccahCEO and Publisher, Sourcebooks

Overview of the industry and how it is responding to digital transformation and leadership strategies for dealing with change.

E.C. SchroederDirector, Beinecke Rare Book and Manuscript Library

The Beinecke Rare Book and Manuscript Library
Its history and future
The Director of the Beinecke will give a brief history of the Beinecke Library, one of the leading rare book libraries in the world, as well as an overview of its collections that document publishing during the past 1000+ years. E.C. Schroeder will also discuss the future of rare book libraries and the challenges and opportunities that they face in the 21st century.

Tom TurveyDirector of Strategic Partnerships, Google

Google Play Books update
Tom Turvey presents an up-to-date report on Google Play Books and he discusses what Google has been working on, and where its focus is as an ebook retailer.  He speculates on where Google and the market is headed next.

Amy WrzesniewskiAssociate Professor of Organizational Behavior, Yale School of Management

Managing Organizational Change
How do you navigate and manage organizations in the midst of rapid change?  This session explores organizational change from the macro forces that create it to the patterns that changes take and analyzes how periods of transition impact both managers and their staff.  Particular attention will be paid to how individuals can rethink their own careers and take greater control of their futures.