Leadership Strategies in Magazine & Digital Publishing

Program Dates: July 14-19, 2013

Applications are due by June 7, 2013

2013 topics just announced! Click here to see the preliminary program.

The Yale Publishing Course is designed for mid- to senior-level professionals from all over the world. Our mission is to provide participants with the knowledge and skills that will enable them to be more effective leaders and advance their careers.

YPC tackles the most important issues facing publishers in this time of ever-accelerating change. The curriculum concentrates on:

• best practices in business and management
• understanding and utilizing the latest advances in technology
• implementing innovative strategies for discoverability, audience development, and brand extension
• ways to increase revenue in a global economy in which print and digital publishing co-exist profitably
• managing organizational change and finding new sources of revenue

The program provides a mixture of overviews of the current and future state of the industry and in-depth explorations of specific topics in editorial content, design, marketing, circulation, advertising, finance, and management. The carefully-selected industry experts and distinguished faculty from the Yale School of Management present real-world business models and case studies from both large and small publishers. Speakers will also be available for smaller group discussions and one-on-one counseling sessions.

APPLY NOW for the 2013 Yale Publishing Course!

“As the disruption in the publishing industry continues at an ever-accelerating rate, we have been refreshing the YPC curriculum to reflect the latest advances in technology and evolving innovative business models. We are dedicated to making your time at Yale as informative, collegial, and productive as possible. Past participants have attested that they left New Haven inspired, energized, and better-equipped to lead their companies into the digital future. Join us and be a part of the worldwide network of YPC alumni.” – Tina C. Weiner, Director, YPC 

Richard Stolley Senior Editorial Advisor, Time, Inc.; Founding Editor, People; former Editor, Life A legendary journalist and editor sets the stage for the week with an impassioned talk on the importance of truth in journalism – why it matters and why it is harder than ever to maintain in an industry in the midst of disruption.

Michael Clinton President, Marketing and Publishing Director, Hearst Magazines Current MPA Chairman and one of the industry’s most inspiring speakers discusses the universal challenges for magazines in the digital age and shows how publishers can maximize the opportunity to extend and integrate their brands across new media platforms.

Richard Foster Senior Faculty Fellow, Yale School of Management; Lead Director, Innosight, LLC; Venture Partner, Lux Capital A leading authority on innovation and creative destruction describes the historical context for industry disruption, explains what it means for the magazine industry, and offers recommendations for successful action plans that will enable you to capitalize on the current turmoil.

Peter Kreisky Founder and Chairman, The Kreisky Media Company, LLC An internationally respected expert on the strategic transformation of traditional publishing companies, demonstrates how to rethink the fundamentals of your business models and implement new approaches – some incremental, others radical – to change your organization into a modern media company that can attract the consumer’s attention in the face of aggressive new competitors.

Cynthia Leive Editor-in-Chief, Glamour The driving editorial force of an award-winning magazine describes the dos and don’ts of extending one’s brand, connecting with readers, and building editorial success and offers insights on what the job of a “magazine editor” means today.

Nigel Holmes Principal, Explanation Graphics An author, designer, and renowned graphics director, inspires and delights in an interactive demonstration on how complex statistical information can be conveyed graphically with humor and sophisticated design.

Amy Wrzesniewski Associate Professor of Organizational Behavior, Yale School of Management An expert in managing organizational behavior explores organizational change from the macro forces that create it to the patterns that organizational changes take and analyzes how periods of transition impact both managers and their staff.

Dorothy Kalins Director, Dorothy Kalins Ink; Founding Editor, Metropolitan Home and Saveur An industry-recognized innovator in magazine management addresses the challenges of managing creative people to optimize productivity and boost morale in an ever-changing publishing landscape.

Kevin McKean Principal, McKeanMedia; Former VP/Editorial Director at Consumer Reports An expert on digital content revenue explores how to build digital subscriptions on the web, in addition to tablet and mobile editions, without losing revenue. Using real world examples, from multiple media, he demonstrates which strategies work, which don’t, and which are best suited model for various types of publications.

Joseph Galarneau Product Management Leader, NewsRight One of the industry’s most experienced digital experts offers a primer on the new advertising landscape, analyzing who the new players are and showing how the transformation currently in place offers new challenges and opportunities for publishers and advertisers

Tracy Ryder President and CEO, Edible Communities, Inc. The co-founder of the rapidly-expanding Edible Communities, Inc. demonstrates her wildly successful business model and outlines the benefits and challenges of hyperlocal publishing in today’s media world.

Michela O’Connor Abrams President, Dwell Media The guiding force behind an award-winning design and lifestyle media company hones in on best practices in using social media to grow your brand and build an active and engaged community.

E.C. Schroeder Director, Beinecke Rare Book and Manuscript Library, and Associate University Librarian, Yale University At a reception held at the beautiful and world famous Beinecke Library, its Director discusses its history and future.

Scott Dadich Editor-in-Chief, Wired One of the most creative and influential designers in America who has been at the forefront of the development of innovative digital design demonstrates how new technologies are reshaping design, editing, and ideation in multiplatform publishing and impacting the reader’s experience.

Duncan Edwards President and CEO, Hearst Magazines International The global leader of one of the largest international magazine publishers demonstrates successful strategies in publishing across borders and provides essential information about licensing your brand and expanding into emerging markets.

Jonathan Hart Partner, Dow Lohnes, PLLC A leading expert in media and information technologies explores the most significant legal challenges publishers face as they distribute content over multiple platforms and across borders.

Nina Willdorf Executive Editor, ALL YOU; former Editor-in-Chief, BudgetTravel.com and Budget Travel Deborah Curtis Director, Audience Development, Time Inc. Lifestyle Group Time’s guru of social and audience in the digital space and the executive editor of one of Time’s most digitally- savvy imprints explore how to build an engaged audience in print, online, and beyond and what that means from their respective perspectives.

Mary Kay Baumann and Will Hopkins Partners, Hopkins/Baumann Two acclaimed designers lead a discussion exploring cutting-edge trends in graphic design and showing what works and what doesn’t. (They will also be available for one-on-one sessions to critique the participants’ own publications.)

Nayan Chanda Editor, YaleGlobal Online; Director of Publications, Yale Center for the Study of Globalization Roger Cohn Editor, Yale Environment 360 The founding editors of two very different, digital-only publications describe how they launched and maintain their unique publications and offer insights on what others can learn from their experience.

“Zapruder and Stolley: Witness to an Assassination” Fifty years ago, John F. Kennedy was killed in Dallas. Richard Stolley, then bureau chief of Life magazine in Los Angeles, was the first reporter on the scene and secured the rights to the only film of the event.  This documentary is Stolley’s riveting account of what it was like to be a reporter on the scene of that historic event.

Michael Silberman General Manager, DigitalMedia, nymag.com Kenneth Sheldon Executive Director of Audience Development, New York Media Two executives at an iconic multiplatform company explain their strategic plan that has made nymag.com one of the world’s most successful consumer sites and how they maintain its growing digital audience and business.

Christopher P. Donnellan Executive Director, Rights and Permissions, Condé Nast Candice Murray Director of Content Licensing and Monetization, Condé Nast Shawn Waldron Archive Director, Condé Nast A team of innovators at Condé Nast show how to think broadly about future uses of your content including negotiating rights, creating and maintaining physical and digital archives, and licensing content through both traditional and new platforms.

Richard Stolley and Dorothy Kalins An interactive, and always lively, session led by YPC resident fellows in which real life ethical dilemmas (submitted beforehand by YPC participants) are reviewed and debated by the whole class.

Kim Kelleher President, Say Media Matt Sanchez Chief Executive Officer and Co-Founder, Say Media The founder and president of a rapidly-growing global media company demonstrate what works in building digital media brands (magazines) and offer best practices and practical tips that can be applied to your own brands and companies.

Corby Kummer Senior Editor, The Atlantic Gabriel Snyder Editor, The Atlantic Wire Key figures responsible for making The Atlantic successful in both the print and digital world discuss the challenges they face and how their roles are changing as The Atlantic evolves.

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Click here for the online application