Leadership Strategies in Magazine & Digital Publishing

Program Dates: July 15-20, 2012

The Yale Publishing Course is designed for mid to senior-level professionals from all over the world. Our mission is to provide participants with the knowledge and skills that will enable them to be more effective leaders and advance their careers.

YPC tackles the most important issues facing publishers in this time of ever-accelerating change. The curriculum concentrates on:

best practices in business and management
understanding and utilizing the latest advances in technology
implementing innovative strategies for discoverability, audience development, and brand extension
ways to increase revenue in a global economy in which print and digital publishing co-exist profitably
managing organizational change and finding new sources of revenue

The program provides a mixture of overviews of the current and future state of the industry and in-depth explorations of specific topics in editorial content, design, marketing, circulation, advertising, finance, and management. The carefully-selected industry experts and distinguished faculty from the Yale School of Management present real-world business models and case studies from both large and small publishers. Speakers will also be available for smaller group discussions and one-on-one counseling sessions.

Unlike large conferences, this is a course: classes are conducted in a collegial atmosphere in which the active participation of the students is strongly encouraged and ample time is allowed for questions and comments. Removed from their day-to-day routine, participants are given the opportunity to think outside of their particular silos and view the industry in a broader perspective. As comments from past attendees attest, they return home energized, inspired, and better able to lead their companies.

Day by day program schedule

Full list of program speakers

What past participants have said

Tuition information

Industry overviews from leading executives:

the importance of integrity in journalism
the need to reassess traditional business and editorial practices
ways in which print and digital publications can coexist and thrive
emerging trends and recent innovations in technology
how to prepare for the future
publishing across borders and extending your brand internationally

Speakers:


Michael Clinton President, Marketing & Publishing Director, Hearst Magazines	Duncan Edwards President and CEO, Hearst Magazines International	Bob Sauerberg President, Condé Nast	Richard Stolley Senior Editorial Advisor, Time Inc., Founding Editor, People

Leadership and management strategies:

lessons to be learned from patterns of creative destruction in the past
managing organizational change in a time of disruption
how to manage the transition to new business models
ethical dilemmas and how to handle them
managing and encouraging the creative process
the new job of the editor

Speakers:


Richard N. Foster Senior Faculty Fellow, Yale School of Management	Dorothy Kalins Director, Dorothy Kalins Ink, and Founding Editor, Metropolitan Home and Saveur	Cynthia Leive Editor-in-Chief, Glamour	Amy Wrzesniewski Assoc. Prof. of Organizational Behavior, Yale School of Management

Innovative strategies from business, legal, and editorial perspectives:

competing strategically in the digital age
legal issues in multiplatform publishing
the changing media landscape and how to adapt to it
which paid content business model will work for you
business and editorial strategies in hyper-local publishing

Speakers:


Jonathan Hart Partner, Dow Lohnes PLLC	Peter Kreisky Founder/Chairman, The Kreisky Media Consultancy, LLC	Kevin McKean VP & Editorial Director, Consumer Reports	Tracey Ryder President & CEO, Edible Communities, Inc.

Brand extension, audience development, and advertising:

building community by creating content for a diversity of platforms
creating a robust digital presence
use your website more effectively
using social media to attract new readers
extending your brand domestically and internationally
how changes in technology and consumer behavior are changing the consumer/publisher relationship

Speakers:


Pam McCarthy Deputy Editor, The New Yorker	Michela O’Connor Abrams President, Dwell Media	Monica Ray Executive VP, Consumer Marketing, Condé Nast	Michael Silberman Online General Manager, nymag.com

Creating new revenue sources:

generating revenues through other product development and events
creating a unified global advertising strategy
understanding the realities of the print and digital advertising landscape
monetizing your content and archives
retaining rights to your assets

Speakers:


Joseph Galarneau Product Management Leader, NewsRight and Former COO and Digital GM, Newsweek/Daily Beast	Kim Kelleher Worldwide Publisher, TIME	Christopher Donellan, Exec. Director Rights & Permissions, Condé Nast	Candice Murray Director of Content Licensing & Monetization, Condé Nast

Successful case studies in digital publishing:

reinventing The Atlantic as both a print and digital publication
different business models for launching and funding digital publications
extending the worldwide reach of digital publications
what are the biggest challenges in going digital

Speakers:


Nayan Chanda Editor, YaleGlobal Online	Roger Cohn Editor, Yale Environment 360	Mark Edmiston Founder and CEO, Nomad Editions; former President, Newsweek	Corby Kummer Senior Editor, The Atlantic	Nina Willdorf Executive Editor, ALL YOU and former Editor-in-Chief, BudgetTravel.com and Budget Travel

Design and visual trends:

creating a consistent look and feel across platforms
designing for the device
visual thinking in words and pictures
what you need to know about developing tablet apps

Speakers:


Mary K. Baumann Partner, Hopkins/ Baumann	Scott Dadich VP, Editorial Platforms & Design, Condé Nast	Nigel Holmes Principal, Explanation Graphics	Will Hopkins Partner, Hopkins/ Baumann

And much more including:

a tour of the Yale campus and lecture on the Beinecke Library
a special viewing of the film, “Zapruder and Stolley: Witness to an Assassination” followed by an interview of Dick Stolley by Dorothy Kalins

What past participants have said:

Classroom

"The Yale Publishing Course is a must for all of those working in the publishing industry. It's a chance to know what's happening in the industry, to have a vision of the future, and to meet important leaders in the industry. For publishers from abroad, who don't have access to this kind of information, it is very important to consider taking this Course."

- Eugenia Debayle, Editor-in-Chief, Bbmundo, Mexico

"It was a week of personal conversations with the movers and shakers in media. The pace is brisk and the days are full, and we all left with new insights and new strategies for moving our companies forward - if we had to bring the presenters to our business as consultants, this would have cost a fortune!"

- C.W. Henderson, CEO and Executive Editor, NewsRx, USA

"The contacts that I made will endure for years to come, and I value the opportunity to network with such a varied group of experienced professionals from all over the world. Thanks Yale!"

- Melinda Shaw, Editor-in-Chief, Heat, Media24, South Africa

"YPC was structured so that a topic in which I am fluent was followed by subjects that I knew little about, which was perfect. The presenters were all generous with their time and wealth of knowledge."

- Christopher Donnellan, Executive Director, Rights and Permissions, Condé Nast Publications, USA

"I am thrilled to have been a part of the Yale Publishing Course. It was a great investment of my time and money and enabled me to make new friends and connections."

- Dorothy Steffens, VP, Public Operations, Credit Union National Assoc., USA

"I’ve attended dozens of professional courses, but YPC was by far the most valuable and well-managed I’ve ever experienced. I would definitely return again."

- Bruce Helander, Editor-in-Chief, The Art Economist, USA