Leadership Strategies in Book Publishing

Program Dates: July 22-27, 2012

The Yale Publishing Course is designed for mid to senior-level professionals from all over the world. Our mission is to provide participants with the knowledge and skills that will enable them to be more effective leaders and advance their careers.

YPC tackles the most important issues facing publishers in this time of ever-accelerating change. The curriculum concentrates on:

best practices in business and management
understanding and utilizing the latest advances in technology
implementing innovative strategies for discoverability, multi-platform publishing, and brand extension
ways to increase revenue in a global economy in which print and digital publishing co-exist profitably
countering the threats to traditional publishing and preparing for the future

The program provides a mixture of overviews of the current and future state of the industry and in-depth explorations of specific topics in editorial content, design, marketing, sales, finance, and management. The carefully-selected industry experts and distinguished faculty from the Yale School of Management present real-world business models and case studies from both large and small publishers. Most of the speakers will be available for smaller group discussions and one-on-one counseling sessions.

Unlike large conferences, this is a course: classes are conducted in a collegial atmosphere in which the active participation of the students is strongly encouraged and ample time is allowed for questions and comments. Removed from their day-to-day routine, participants are given the opportunity to think outside of their particular silos and view the industry in a broader perspective. As comments from past attendees attest, they will return home energized, inspired, and better able to lead their companies.

Day by day program schedule

Full list of program speakers

What past participants have said

Tuition information

Industry overviews from leading executives:

the state of the publishing industry today
how emerging trends will present new opportunities
ways in which both small and large publishers can re-invent themselves
how independent publishers survive in the digital age
new services publishers can provide
the new library/publisher relationship

Speakers:


Susan Gibbons University Librarian, Yale University	David Godine Publisher, David R. Godine Publishers	Michael Jacobs President and CEO, Abrams Books	Rick Joyce CMO, Perseus Books Group	Michael Pietsch EVP and Publisher, Little, Brown , and Company

Leadership and management strategies:

managing organizational change in a time of disruption and transition
recommendations on how to capitalize on the current turmoil in the industry
learning from our mistakes
why financial management is every manager's responsibility
skill sets needed for project managers of digital products
the new role of the senior management team
how independent publishers navigate the new publishing ecosystem

Speakers:


James N. Baron William S. Beinecke Prof. of Management, Yale School of Management	Richard N. Foster Senior Faculty Fellow, Yale School of Management	Martin Levin Former CEO, Times-Mirror Book Co.	Kirsty Melville President, Book Division, Andrews McMeel Publishing	Carolyn Pittis SVP, Publishing Transformation, HarperCollins Publishers

The business of publishing:

new ways to conduct business in a digital environment
what Wall Street thinks of publishing
constructing a business plan for multi-platform publishing
how to evaluate new business opportunities
managing the digital workflow and best practices in using EPUB3 and HTML5

Speakers:


Bruce Harris Publishing Strategist, Bruce Harris Books	Leslie Hulse SVP, Digital Business Dev., HarperCollins Publishers	Liisa McCloy-Kelley VP & Dir. of Digital Production Operations, Random House, Inc.	Madeline McIntosh COO, Random House, Inc.	Gregory Miller Managing Director, Greenhill & Co.

Marketing and sales in the digital age:

why discoverability is more important than ever
using analytics and customer data to increase revenues
how technology is driving new distribution models
best practices in managing the book supply chain
using social media and mobile platforms to increase your market
how to help your authors build a platform
what bookstores need to do to survive
how to work effectively with Amazon, Google, and other mobile platforms

Speakers:


Roxanne Coady Owner and Founder, R.J. Julia Booksellers and Just the Right Book!	Neil DeYoung Executive Director, Digital Media Hachette Digital, Inc.	Sue Fleming VP, Executive Dir., Content and Programming, Simon & Schuster Digital	Jeff Gomez VP, Online Consumer Sales and Marketing, Penguin Group USA	Tom Turvey Director of Strategic Partnerships, Google

International publishing:

overview of emerging trends throughout the world
rethinking territorial rights
selling foreign language editions worldwide and understanding global markets
acquiring content for a global audience
how to become a truly global publisher
the financial realities in publishing worldwide

Speakers:


Patricia Arancibia Editorial Director, Int'l Digital Content, Barnes & Noble	George Gibson Publishing Director, Bloomsbury Publishing	Edward Nawotka Founder and Editor-in-Chief, Publishing Perspectives	Robert Baensch President, Baensch International Grp Ltd.

Preparing for the future:

how print and digital books will co-exist in the future
where technology is leading us
what the role of the book will be in the future
how academic publishers are planning for the future
censorship, piracy, and copyright in the digital age
legal issues in multi-platform publishing

Speakers:


Jack Balkin Prof. and Founder/Dir. of the Information Society Project, Yale Law School	John Donatich Director, Yale University Press	John Hart Partner, Dow Lohnes PLLC	Craig Mod Founder, PRE/POST, former Designer, Flipboard Inc	David Schiffman Director, Digital Publishing, Yale University Press

And much more including:

a tour and history of the Beinecke Library by E.C. Shroeder, Director, Beinecke Rare Book & Manuscript Library, and Associate University Librarian, Yale University
an interactive presentation on visual thinking by Nigel Holmes, Principle, Explanation Graphics
a tour of the Yale University campus

What past participants have said:

"As a small specialty book publisher, I found the Yale Publishing Course provided an excellent opportunity to expand my knowledge of the field and the changes it is going through. The Course was well-balanced, highly informative, and extremely helpful in devleoping a good clear vision for the future for me and my business. It was a week very well spent."

- Joseph S. Freeman, Owner, Racemaker Press LLC, Boston, MA

Classroom "This enriched my life personally as well as professionally. I met amazing people from all over the world and participated in a discourse that concerned issues across borders. It was truly wonderful!"

- Akshay Pathak, Director, German Book Office, New Delhi, India

"Of all the life-changing educational opportunities I have been privileged to experience, YPC has been the most dynamic, inspiring, friendly, and enjoyable!"

- Ardal Powell, Director of Operations, Pendragron Press, Hillsdale, NY

"A wonderful opportunity to learn from some of the best minds in publishing while sharing ideas with peers across the globe. The week was an intense, provocative and intelligent exploration of contemporary issues affecting all parts of the publishing business."

- Benjamin James, Publisher, Macmillan Publishers, Victoria, Australia

“The Yale Publishing Course was the best choice I've ever made! The experiences exchanged and the knowledge gained are priceless! I recommend it for everyone who works in publishing. I am really grateful for this opportunity!”

- Talita Camargo, Publisher, Universo do Livros, São Paulo, Brazil

"The opportunity to reflect on the future of publishing, surrounded by colleagues of all perspectives and nationalities, was an incredible experience."

- Odette Rodriguez, Content and Media Coordinator, Puerto Rico at Universia, Puerto Rico

"YPC provided answers about how publishers can remain a relevant and indispensable part of the future. It was an extremely worthwhile investment of my time."

- Cliff Johnson, Global Publishing Director, Christianity Today International, USA

"An important tool for moving ahead of the competition."

- Jose Alberto Parra, Managing Director/Owner, Ediciones Felou, Mexico City