2011 Magazine Publishing: Print & Digital Program
The Yale Publishing Course is designed to bring mid to upper-level publishing professionals together with leading experts from the publishing world and from the Yale School of Management faculty. The Course, which tackles the most important issues facing publishers today, concentrates heavily on management and leadership strategies in an uncertain economy. It places strong emphasis on understanding and utilizing the latest advances in technology and preparing for the next wave of innovations. Digital media and international perspectives are infused throughout the curriculum. Editorial content, design and production, marketing and sales, and business and management issues are addressed throughout the week.
THIS IS A COURSE – NOT A CONFERENCE. The speakers, carefully selected based on their record as innovators and on their teaching skills, offer insights into new business models and best industry practices. Classes are conducted in a collegial atmosphere, which fosters the active participation of the students. There are ample opportunities for small group discussions and informal networking with fellow students and faculty.
Removed from their day-to-day routine, participants are encouraged to think outside of their particular silo and to focus on the major challenges facing publishers today. They will return home energized, inspired, and better informed on how to maximize new opportunities in this time of ever-accelerating change.
